SAMSUNG GALAXY S7

The Samsung Galaxy S7 has unique features that allow you to take perfect photos with this smartphone. Samsung asked Reshift to position the Samsung Galaxy S7 as the ultimate smartphone camera for high-quality photos. The results surpassed everyone’s expectations: where Samsung was hoping for 4,000 quality views of at least 30 seconds, the campaign scored 19,000 views with an average session duration of more than three minutes.
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This special online magazine exclusively featured pictures taken on an S7 by a photographer specialised in smartphone photography and an active member of the Zoom.nl photography community.
Targets
  • 6,000 articles read
  • 4,000 sessions online magazine
  • average session duration: min. 30 sec.
Strategy
  • Online responsive magazine
  • Partner articles
  • Social media
  • Newsletters
Results
  • 19,000 sessions online magazine
  • average session duration: 3 minutes
  • 12,000 articles read
  • 82% came from mobile devices
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