Raumfeld

For the introduction of the Raumfeld Multiroom speakers, Raumfeld together with Reshift organized a knowledge zone and a test event. Community testers’ experiences were captured through interviews, photographs, and videos, which then formed the content for a successful campaign at computeridee.nl and pcmweb.nl.
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Reshift and Raumfeld have joined forces. They search for the most accessible solution for streaming, HiFi media use, (audio) content consumption, and smart home use. Reshift uses the expertise of Raumfeld and its editors to educate the target group on audio streaming and multiroom audio solutions.
Targets
  • Awareness
  • Sales
Strategy
  • Tech panel
  • Branded content
Results
  • 921 e-book downloads
  • 407 TechPanel sign-ups
  • 1.1 million reach
Info