FAR CRY 4

The launch of the fourth Far Cry isn’t something small. This is why Ubisoft asked Reshift to roll out an original cross-medial campaign concerning for new game.
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In cooperation with internet cult hero / survival expert Jo Bonten, we made a playful series of videos around Ubisoft’s Far Cry 4. In addition, special attention was paid to the games on the Gamer.nl, Power Unlimited, and InsideGamer websites, and in addition to a Facebook campaign, a branded content article about the history of the Far Cry game was published.
Targets
  • Awareness
Strategy
  • Video content
  • Sweepstake print
  • Review
Results
  • 40,000 reached
  • 4,500 participants
Info