FAR CRY 4
The launch of the fourth Far Cry isn’t something small. This is why Ubisoft asked Reshift to roll out an original cross-medial campaign concerning for new game.
In cooperation with internet cult hero / survival expert Jo Bonten, we made a playful series of videos around Ubisoft’s Far Cry 4. In addition, special attention was paid to the games on the Gamer.nl, Power Unlimited, and InsideGamer websites, and in addition to a Facebook campaign, a branded content article about the history of the Far Cry game was published.
Targets
- Awareness
Strategy
- Video content
- Sweepstake print
- Review
Results
- 40,000 reached
- 4,500 participants
Info